Are Your Marketing Practices Legal? is proudly presented to you by National Association for Home Care & Hospice. Thank you. We hope that you enjoy your course.
Marketing activities that qualify as ordinary business courtesies in other industries are often illegal in the context of Federal health business programs. We will discuss whether a number of common marketing practices comply with Stark and the Federal Anti-kickback Statute. Attendees will also learn how the Federal Anti-Kickback Statute impacts the provision of gifts and other marketing activities aimed at referral sources. Finally, the presenters will discuss how state laws can impact the legality of marketing activities, using Texas as an example.
Learning Outcomes:
- Explain how federal and state laws determine and define what are lawful marketing practices.
- Review case studies of improper marketing practices.
- Identify tips to lawfully market your home health agency or hospice.
Faculty:
Heidi Kocher, JD, MBA, CHC