702. Referral Management: Strategic Tactics & Tools to Capture High-value Market Share is proudly presented to you by National Association for Home Care & Hospice. Thank you. We hope that you enjoy your course.
Description
Managing a strong referral source with a strategic view is now more than ever important, as organizations plan how to use limited clinical resources to drive the healthiest margins. A closer look into sales strategies with a focus on payor mix, acuity mix, and market differentiators begin to support tactics around contracting and referral management. This session will identify the key elements in driving strategic referrals that support high valued market share growth.
Learning Objectives
• Outline meaningful analytics that will provide transparency into current
market share value, margin and support the ranking of referral sources.
• Identify key Sales strategies to drive preferred market share, including
market differentiators and the use of KPIs in referral source and payor
discussions.
• Share best practices in managing and renegotiating contracts to drive
Faculty:
Kara Justice, MBA
Malanie Stover, OT, MBA, MS/ISM
Stephanie Johnston, MBA
Nursing 1.0 Contact Hours awarded.
Nursing Contact Hours for this module will expire on July 16, 2025.