A Strategic Approach to Market Development For Home Health is proudly presented to you by National Association for Home Care & Hospice. Thank you. We hope that you enjoy your course.
This session will present a blueprint for developing the right market strategy for your agency, based on a critical evaluation of market dynamics, agency goals, and how PDGM may impact both. The right market strategy depends on two main components, both of which will be covered: 1)deciding where to prioritize efforts, and 2) figuring out how to position your organization as the best fit for your partners.
Learning Outcomes:
- Analyze the opportunity available from current and future referral partners in order to prioritize marketing and business development efforts.
- Evaluate if PDGM payment changes will influence your market strategy and how to apply related conclusions.
- Identify how to set home health as the preferred solution and your agency apart from your peers through marketing.
Faculty:
Christine Lang MBA