Creative Connecting: Innovative Ways to Build Referrals for Home Care and Hospice is proudly presented to you by National Association for Home Care & Hospice. Thank you. We hope that you enjoy your course.
In the competitive fields of home care and hospice, it’s vital to set your company apart. One way is to market your company as a resource instead of a vendor since referral sources tend to reach out to resources and shut the door on vendors. Learn how from this presentation on creative ways to build and maintain relationships with referrals. We begin with some marketing basics for home care and hospice. Then we’ll conduct a SWOT analysis exploring strengths, weaknesses, opportunities, and threats. Building on this, we’ll review a plan to help attendees approach their marketing goals in a systematic way. Lastly, we will explore ways to frame your company as a resource, not a vendor, and keep those doors open wide.
Categories: Marketing, Business Development
Key Words: Partnerships
Audiences: Home Health, Hospice
Objective 1:
Objective 2:
Objective 3:
Instructors:
Anne McSweeney, LMSW
Founder, CEU Concepts; Alpharetta, Georgia
Jennifer Buckley, RN, BSN, CHPN
Community Outreach Coordinator & Palliative Care Program Manager, Weinstein Hospice; Atlanta, Georgia