This session will focus on managing a company’s sales force, including compensation methods, productivity, and sales strategies. Cost of sales, cost per admission, and accountability for results are discussed, along with managing the ROI on sales and marketing activities. This program looks at the financial management and modeling of sales and marketing and how to reduce costs while increasing admissions.
Objectives:
- Discover how to financially manage a sales and marketing program
- Identify the cost per admission as an important management metric
- Determine the true ROI from sales and marketing
- Leave with benchmarks, KPIs, and tools to manage sales and marketing program
Faculty: Mike Ferris, Principal, Simione Healthcare Consultants, LLC; Michael Puskarich, BA, MBA, MHA, Vice President, Finance, Visiting Nurse Service at St. Francis, At Your Service Home Care at St. Francis
Continuing education units are not available for this module