It's All About Value: Creating an ACO – Friendly Marketing Approach is proudly presented to you by National Association for Home Care & Hospice. Thank you. We hope that you enjoy your course.
The Accountable Care Organization (ACO) model, defined as the centerpiece of the ACA reforms, offers both challenges and opportunities for Home Health Providers. By redefining the care continuum in terms of value, ACOs seek the most efficient care path for patients on an individual basis. Though this model places a premium on the fluency and affordability of the Home Health Provider, the necessary value identity will require significant attention to achieve ACO goals. In addition, marketing the advantages Home Health can deliver offers interesting new challenges in terms of ACO goals. In this progressive presentation, learn what ACOs are looking for, how to create a plan for successful marketing plan, and value-added opportunities Home Health can provide to the Post-Acute segment of the ACO.
Instructor:
Arnie Cisneros, PT
Owner, Home Health Strategic Management, LLC; Lansing, Michigan