Selling Services for Alzheimer’s and Related Dementias: A Niche that Meets the Needs of a Looming Epidemic is proudly presented to you by National Association for Home Care & Hospice. Thank you. We hope that you enjoy your course.
The increasing number of seniors in the United States, particularly the oldest old, means the number of new cases of Alzheimer’s and other dementias should double by 2050. Developing a niche program to meet the needs of this growing group can ensure agencies long-term revenue growth. Learn how to define market share potential, how to develop a niche program, and how to sell dementia services across the home care spectrum.
Objectives:
- Describe the population with dementia, how to calculate market share numbers, and what a niche program is
- Describe a strategy to meet the rising needs of dementia patients by developing a niche program
- Review how to sell services for dementia care and identify potential clients
Faculty: Katherine Vanderhorst, RN, BSN, Vice-President, C&V Senior Care Specialists, Inc., Williamsville, NY; Dr. Verna Benner-Carson, PhD, PMH/CNS-BC, President, C&V Senior Care Specialists, Inc., Fallston, MD
Continuing education units are not available for this module
Track: Marketing & Business Development